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Digital Marketing Expert (SEO & Social Media) - SeenIT

Are you a digital marketing guru with a knack for driving online traffic and brand awareness? Do you possess a strategic mind for SEO and a creative flair for social media engagement? If so, SeenIT wants you on our team!

We are seeking a highly motivated and results-oriented Digital Marketing Expert to join our growing team. You will be responsible for developing and executing strategic digital marketing campaigns that drive website traffic, generate leads, and increase brand awareness for SeenIT. You will leverage your expertise in both SEO and social media marketing to create a cohesive online presence that attracts and engages our target audience.

Responsibilities:

SEO (Search Engine Optimization):

* Conduct keyword research and analysis to identify target keywords for organic search ranking optimization.
* Develop and implement on-page and off-page SEO strategies to improve website visibility in search engine results pages (SERPs).
* Monitor website analytics and track SEO performance metrics to measure success.
* Stay up-to-date on the latest SEO trends and best practices.

Social Media Marketing:

* Develop and execute comprehensive social media marketing strategies across various platforms (e.g., Facebook, LinkedIn, Twitter, etc.).
* Create engaging and high-quality content (text, images, videos) tailored to each social media platform.
* Manage and monitor social media accounts, respond to comments and messages, and foster community engagement.
* Run targeted social media advertising campaigns to reach a wider audience.
* Analyze social media performance metrics and report on campaign effectiveness.

Overall Digital Marketing Strategy:

* Collaborate with other marketing team members to develop and implement a cohesive digital marketing strategy.
* Maintain and update SeenIT's website content to ensure it is fresh, informative, and engaging for visitors.
* Stay informed about the latest digital marketing trends and technologies.
* Track and analyze overall digital marketing performance and recommend optimizations.

Qualifications:

* Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).
* Minimum 3-5 years of experience in digital marketing, with a strong focus on SEO and social media marketing.
* Proven experience in conducting keyword research, on-page and off-page SEO optimization, and tracking SEO performance metrics.
* In-depth knowledge of social media marketing best practices, including content creation, community management, and social media advertising.
* Experience with social media management tools (e.g., Hootsuite, Sprout Social) is a plus.
* Experience with website analytics tools (e.g., Google Analytics) is a plus.
* Excellent writing and communication skills, with the ability to create compelling and informative content.
* Strong analytical skills and the ability to track and interpret data.
* A passion for technology and a strong understanding of the IT industry is a plus.
* Ability to work independently and manage multiple projects simultaneously.